Conference

Distributor Breakout: Get Smart with Social Media Marketing: Practical, Tactical Tips to Grow your Biz Through Social Media

Ready to ditch social media overwhelm and work smarter to get results? You can’t simply “post and hope” that social media will reach customers; you need the right strategy to create measurable success. This session shares practical tactics you can use today to start growing your business with social media marketing. At last, learn to target your time, effort—and budget—to win customers. In this session, we’ll…

• pinpoint the social platforms customers use most to find businesses like yours (spoiler alert: Facebook may not be the biggest or best place to connect!)
• discuss the top performing content types and best practices for creating and using video, Facebook Live, photography, blogs, testimonials, and more
• learn why, when, and how much to spend on paid advertising/promotions Facebook, Instagram, or other sites
• discover top tips for updating your website and email marketing tactics so your social media gets more results
• target the metrics you must track regularly to know your social media marketing is getting the results you want (the data doesn’t lie!)
  

Irene Williams

Irene Williams has spent nearly 20 years leading public relations, marketing, and social media for companies in the tile and building product industries. She’s owner-principal of Msg2Mkt, LLC, a full-service digital marketing and public relations firm through which she and her team represent tile manufacturer Crossville, Inc. Throughout her years in the industry, she’s worked with distributors, retailers, setting material manufacturers, and a range of national brands.

Beyond client work, Irene speaks and writes on topics of digital marketing, public relations, and social media. From regional conferences to national forums, she leads sessions to help businesses find increased success. She's written for national trade publications and is presently the digital marketing columnist for Floor Trends Magazine. In addition to client representation, Irene is the creator of @TileTuesday, an Instagram account with tens of thousands of followers focused on the love of tile design. Learn more about Irene at msg2mkt.com.